Search Engine Optimisation

Search Engine Optimisation – 3 Strategies To Achieve Page One Rankings

Would you like to find an easy way to obtain page one rankings? People that are trying to earn money for their business, individuals that are able to obtain top rankings for all of their pages, tend to make the most money. If you think about the websites streamshare.com.au that you find on the Internet that are ranked in the highest positions, you automatically believe that these are the most qualified results that will provide you with the information, or the products, that you are looking for. If you would like to take advantage of this mindset that is built into every person that searches on the search engines today, here are three search engine optimisation strategies that you can use to get these page one rankings.

Outbound Links On Every Page

As with any other search engine optimisation strategy, being frugal with each strategy is always recommended. Outbound links are simply hyperlinks that are pointing to authority pages on the search engine that are ranking in the top position for your specific keyword. The search engine algorithms favor pages that seem to be helping those that are searching for information who are providing links to quality pages. By adding one, but no more than two, outbound authority links to every page or post that you make, you will improve your chances of getting onto page one.

Embedded Videos

Although most people will create videos and link back to their website from each video that they create, a strategy that also works very well is adding videos to each page that you generate. The videos must rank for the keyword that you are attempting to achieve top rankings for, thus providing congruence and relevance. In the same way that the algorithms will favor pages that have outbound authority links, we will also look kindly upon those that have related embedded videos.

Images On Each Page

Thinking from the perspective of a person that is searching for a particular product, or certain information, if you have an image on each of the pages that you are trying to rank, not only will it add credibility in the minds of those searching for what you are offering, the search engines look at it in almost the same exact way. Remember, the algorithms are exactly that, mathematical formulas in computer code that are specifically written and designed to look for certain factors. Images, just like outbound links and embedded videos, will help you in your quest to achieve top rankings.

There are many search engine optimisation techniques that can be used to improve your chances of getting onto page one. By simply adding outbound links, videos and images onto the pages that you create for your website, your chances of obtaining a page one ranking are definitely within your grasp. Remember to always send backlinks to your webpages as this is the other half of the equation. The combination of on-site and off-site optimisation strategies will always help people achieve top rankings for their targeted keyword terms.

Get More From Your Website With the Power of the Semantic Web

The web contains a huge amount of information about different things and in different formats. Until recently, it has been difficult for search engines to understand and interpret this wide range of formats on the web. That is what the semantic web aims to solve.
A Simple Semantic Web Definition

The semantic web is a term that was coined by Tim Berners-Lee to describe a web of data that machines can understand and process. Essentially, content is arranged in a clear, pre-agreed upon and structured fashion so that machines can understand the format of the content and what it describes. This allows search engines to parse pages without having to actually understand the words or images that are on them. For the semantic web to work, everyone must be following the same standard and using the markup in the same way.

We provide a full range of semantic web optimisation services, to help you ensure that your website complies with the Tim Berners-Lee Web 3.0 standard outlined at Schema.org and agreed upon by the W3C. It is more important than ever to ensure that your website is completely standards compliant, and that is what we can do for you.

Why Semantic Markup Matters

If social media and user generated content was Web 2.0, then the semantic web is Web 3.0. The standards for the semantic web are outlined at schema.org, and as more and more people use them, and search engines begin to rely on them, the benefits are becoming clear.

Semantic markup is already in use in a range of places. The most simple semantic tags that are in play today are the ones used by Google. The authorship tag, which places a profile picture and a link to the user’s blog next to their name in the search results is a good example of semantic markup. Another good example of semantic markup is review scores shown underneath reviews in the SERPs. Google cannot read an entire review and understand where the score appears in the review without the use of semantic tags, but a simple tag to state “I gave this product 4 out of 5 stars” allows the search engine to identify the score and show it inline in the results page.

These kinds of uses of semantic markup are called rich snippets by Google, and they are important for webmasters because they increase the click through rate for your page on the search results by as much as 15%. You cannot afford to ignore semantic markup, because if your search result is plain but someone else has rich snippets under theirs, then it is the other webmaster’s link that will get clicked on.

Implementing Semantic Markup

To implement semantic markup, you will need to understand microformats and schemas. If words like RDFa sound like Greek to you then you should seriously consider getting in touch with us. Not only will we help you to identify which kinds of microdata and semantic markup are most important in your niche, we will also provide you with the technical assistance that you need in order to implement the changes required to have that data appear on your site.

In the long term, you can expect to see a significant improvement in your traffic through the use of semantic markup, and the traffic should be higher quality too. You can use the semantic markup to ensure that your physical address, telephone details, testimonials, product review scores, personal profiles and other details are all parsed properly by search engines and appear properly if a user searches and gets an “instant answer” as well as a list of results. This is particularly important for companies that have a physical premises, as it allows them to ensure that things like their opening hours are prominently displayed in rich snippets.

We can help you to breathe new life into the search listings for your website, and ensure that the information that visitors need is right at their fingertips thanks to the power of semantic markup. Get in touch with us today for a detailed consultation so that we can help you to make the most of your website.

SEO Explained – The Basics Of Search Engine Optimization

If you don’t know anything about Search Engine Optimization or SEO, it’s the process of making your website rank on Google for your most relevant keywords. It’s composed of two parts: on-page optimization and linking.

On-page optimization refers to optimizing your website so that it becomes more relevant to the search engines.

With website optimization, it’s important to put your main keyword on your home page, in the title and description. Your main keyword should have the highest number of searches. Your blog posts, meanwhile, should also be optimized in the same, although NOT all of them should be.

SEO has changed a lot since Google made different updates to its algorithm. As it stands today, user experience is also a factor in the ranking. SEO Explained that Google needs to see that your content is being shared by your visitors and that they are staying on your website and reading its pages. That said, make sure you have great content on your website that’s meant for visitors, not the search engines.

Link building is another important aspect of SEO. But not just any link building. If you take a look at Google’s official blog, you will see that the search engines insist on you NOT building links to your site yourself. Essentially, what they’re saying is that you should focus on great content so that other websites will naturally want to link to you. But if you take this route, nothing is ever going to happen to you or your website.

That said, you will still need to proactively created links to your website, however, you need to be careful about leaving any footprints that Google can trace. These days, the best type of links are those from High PR website (PR of at least 3) and that is related to your website.

Semantic Web Technology

If you’ve reading news about search engine optimisation recently you will almost certainly have come across mention of the Semantic Web. But what is is it and how is it going to affect me?

The concept of the semantic web, sometimes referred to as Web 3.0 was “invented” by Tim Berners-Lee whose work with the World Wide Web Consortium (W3C) has mapped out the future of the web, how search works, information sharing etc.

According to the W3C possibly the best definition of the Semantic Web is;

The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.

In the semantic web, known information about things is identified and known as “entities”. For instance, do a Google search like; “what’s the time in SanFrancisco right now” and see what is presented. That information is known as the Knowledge Graph and takes up a whole lot of real estate in the search engine results pages (SERPs).

On the topic of search, Semantic Web expert Mark Traphagen, says that;

“…semantic search is Google’s growing ability to make associations between things in ways that come closer to how we humans make such connections”

Another leading authority on the emerging semantic web, David Amerland, says this about searching;

Seo Semantic

Semantic Search Applies Meaning To The Connections

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.” 

Basically the semantic web isn’t a separate thing at all. Not at all. It’s just an extension of what we know right now. Rather, information in all its shapes and forms is better understood allowing people (searchers) and the Internet to get on so much better!

Of course, for businesses to stay relevant in the coming web environment, they need to stay abreast of all these changes. The best way to do this for many will be to engage a semantic web optimisation expert to navigate what could be very tricky waters