When you are purchasing a property, new or old – it doesn’t matter, you need to do a great deal of due diligence. Part of the research you should carry out is the pre purchase property inspections. Typically 2 inspections are carried out, however if you have a swimming pool, then you should have a 3rd inspection scheduled.

The structural report is a result of a “building inspection” and should be carried out by a qualified builder. Building swimming pool reportInspectors are often tradies who have grown tired of being “on the tools” and have taken to a more sedate occupation. Although considering the need to venture into a ceiling crawl space or get under a home with limited head room, you wonder if they really have it that easy!

The pest report is provided by a pest inspection conducted by a professional pest control expert. The pest inspector will be looking for evidence or potential for the existence of termites, timber decay or wood rot and borers. Believe me you want to have this inspection! Imagine your horror to find you have moved into your new home and straight away discover evidence that termites have eaten away a good deal of the structure or integrity of the building. A simple building or pest inspection will pick up this evidence routinely.

Finally, if the home or commercial premises you are investigating has a swimming pool, make sure you have a pool safety report prepared. Each state of Australia has slightly different laws so it pays to make sure your potential new pool is safe and meets local guidelines.

SEO Explained – The Basics Of Search Engine Optimization

If you don’t know anything about Search Engine Optimization or SEO, it’s the process of making your website rank on Google for your most relevant keywords. It’s composed of two parts: on-page optimization and linking.

On-page optimization refers to optimizing your website so that it becomes more relevant to the search engines.

With website optimization, it’s important to put your main keyword on your home page, in the title and description. Your main keyword should have the highest number of searches. Your blog posts, meanwhile, should also be optimized in the same, although NOT all of them should be.

SEO has changed a lot since Google made different updates to its algorithm. As it stands today, user experience is also a factor in the ranking. SEO Explained that Google needs to see that your content is being shared by your visitors and that they are staying on your website and reading its pages. That said, make sure you have great content on your website that’s meant for visitors, not the search engines.

Link building is another important aspect of SEO. But not just any link building. If you take a look at Google’s official blog, you will see that the search engines insist on you NOT building links to your site yourself. Essentially, what they’re saying is that you should focus on great content so that other websites will naturally want to link to you. But if you take this route, nothing is ever going to happen to you or your website.

That said, you will still need to proactively created links to your website, however, you need to be careful about leaving any footprints that Google can trace. These days, the best type of links are those from High PR website (PR of at least 3) and that is related to your website.

Semantic Web Technology

If you’ve reading news about search engine optimisation recently you will almost certainly have come across mention of the Semantic Web. But what is is it and how is it going to affect me?

The concept of the semantic web, sometimes referred to as Web 3.0 was “invented” by Tim Berners-Lee whose work with the World Wide Web Consortium (W3C) has mapped out the future of the web, how search works, information sharing etc.

According to the W3C possibly the best definition of the Semantic Web is;

The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.

In the semantic web, known information about things is identified and known as “entities”. For instance, do a Google search like; “what’s the time in SanFrancisco right now” and see what is presented. That information is known as the Knowledge Graph and takes up a whole lot of real estate in the search engine results pages (SERPs).

On the topic of search, Semantic Web expert Mark Traphagen, says that;

“…semantic search is Google’s growing ability to make associations between things in ways that come closer to how we humans make such connections”

Another leading authority on the emerging semantic web, David Amerland, says this about searching;

Seo Semantic

Semantic Search Applies Meaning To The Connections

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.” 

Basically the semantic web isn’t a separate thing at all. Not at all. It’s just an extension of what we know right now. Rather, information in all its shapes and forms is better understood allowing people (searchers) and the Internet to get on so much better!

Of course, for businesses to stay relevant in the coming web environment, they need to stay abreast of all these changes. The best way to do this for many will be to engage a semantic web optimisation expert to navigate what could be very tricky waters