Get More From Your Website With the Power of the Semantic Web
The web contains a huge amount of information about different things and in different formats. Until recently, it has been difficult for search engines to understand and interpret this wide range of formats on the web. That is what the semantic web aims to solve.
A Simple Semantic Web Definition
The semantic web is a term that was coined by Tim Berners-Lee to describe a web of data that machines can understand and process. Essentially, content is arranged in a clear, pre-agreed upon and structured fashion so that machines can understand the format of the content and what it describes. This allows search engines to parse pages without having to actually understand the words or images that are on them. For the semantic web to work, everyone must be following the same standard and using the markup in the same way.
We provide a full range of semantic web optimisation services, to help you ensure that your website complies with the Tim Berners-Lee Web 3.0 standard outlined at Schema.org and agreed upon by the W3C. It is more important than ever to ensure that your website is completely standards compliant, and that is what we can do for you.
Why Semantic Markup Matters
If social media and user generated content was Web 2.0, then the semantic web is Web 3.0. The standards for the semantic web are outlined at schema.org, and as more and more people use them, and search engines begin to rely on them, the benefits are becoming clear.
Semantic markup is already in use in a range of places. The most simple semantic tags that are in play today are the ones used by Google. The authorship tag, which places a profile picture and a link to the user’s blog next to their name in the search results is a good example of semantic markup. Another good example of semantic markup is review scores shown underneath reviews in the SERPs. Google cannot read an entire review and understand where the score appears in the review without the use of semantic tags, but a simple tag to state “I gave this product 4 out of 5 stars” allows the search engine to identify the score and show it inline in the results page.
These kinds of uses of semantic markup are called rich snippets by Google, and they are important for webmasters because they increase the click through rate for your page on the search results by as much as 15%. You cannot afford to ignore semantic markup, because if your search result is plain but someone else has rich snippets under theirs, then it is the other webmaster’s link that will get clicked on.
Implementing Semantic Markup
To implement semantic markup, you will need to understand microformats and schemas. If words like RDFa sound like Greek to you then you should seriously consider getting in touch with us. Not only will we help you to identify which kinds of microdata and semantic markup are most important in your niche, we will also provide you with the technical assistance that you need in order to implement the changes required to have that data appear on your site.
In the long term, you can expect to see a significant improvement in your traffic through the use of semantic markup, and the traffic should be higher quality too. You can use the semantic markup to ensure that your physical address, telephone details, testimonials, product review scores, personal profiles and other details are all parsed properly by search engines and appear properly if a user searches and gets an “instant answer” as well as a list of results. This is particularly important for companies that have a physical premises, as it allows them to ensure that things like their opening hours are prominently displayed in rich snippets.
We can help you to breathe new life into the search listings for your website, and ensure that the information that visitors need is right at their fingertips thanks to the power of semantic markup. Get in touch with us today for a detailed consultation so that we can help you to make the most of your website.